This cookies policy relates to our website at http://mcfly.com and/or any of our other related online or mobile products, content and services, such as widgets and applications (collectively, the “Site”).
Cookies are widely used to allow online and mobile sites to function efficiently. A "cookie" is a small text file that (depending on your browser settings) is deposited on the hard drive of your computer, mobile phone, tablet or other smart device when you visit a site. The cookie may be sent back to that site when you visit again and may then be used by the server to identify and track your use of the site.
Rejecting and deleting cookies
If, however, you decide to disable or delete any cookies, some parts or features of the Site (especially interactive features) may not work properly. Disabling or deleting cookies may also affect your ability to use other online or mobile sites.
Our own cookies
The Site uses certain functional, non-persistent cookies to identify you as you use the Site. This helps BMG and our third-party service providers to provide you with a good experience when you browse the Site and also allows BMG and our third-party service providers to improve our site.
We use our own cookies in particular
We wish to enable you to use our website in a convenient and individual way. These services are based on our legitimate interest on the legal basis of Art. 6 sec. 1 lit. f GDPR. Those cookies do not contain any information that, in itself, personally identifies you and do not provide us with access to the rest of your device. We may, however, associate the information contained in cookies with personal information that you have provided to us separately.
We might introduce further types of cookie and/or similar technology from time to time to improve your experience of the Site. If we do so, we shall provide details of any such usage on the Site.
If you would like any further information on the cookies that we use, you can contact us at [email protected]
Analytics and marketing
We use technologies to improve our website by analysing user behaviour and user data. This data includes, but is not limited to, IP addresses, time and date of access to our site, device-ID of mobile devices, cookie-ID as well as technical information regarding your device, such as browser and operating system. Such data will be handled exclusively pseudonymous, thus, identifying you directly is not possible. We further use such data for marketing and retargeting purposes.
You can opt-out of data processings for analytics and marketing purposes using the opt-out function of the relevant cookie provided below.
Alternatively, you can exercise your objection by making the appropriate settings on http://preferences-mgr.truste.com/, a page that provides bundled possibilities for advertisers to object. The TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA ("TRUSTe") Web site allows opt-out cookies to disable all ads at once or alternatively to set preferences for each provider individually. Please note that after deleting all cookies in your browser or later use of another browser and/or profile, an opt-out cookie must be set again.
On our Site, we use the following cookies:
Google will process the information so gained in order to evaluate your use of the website, to assemble reports on the website activities for the website operators, and to supply further services connected with website use and internet use.
As set out above, you can so configure your browser that it rejects cookies, or you can prevent the capture of the data generated by cookies and relating to your use of our websites (including your IP-address) and the processing of this data by Google by downloading and installing the browser add-on provided by Google. As an alternative to the browser-addon or if you browse our website from a mobile device, you can use this opt-out link. This will prevent the data collection of Google Analytics within this website (the opt-out link will only work in this browser and only for this domain). If you delete your cookies in this browser, you have to click on the link again.
You will find more detailed information on this matter in the Privacy Statement of Google Analytics.
Google Adwords Conversion Tracker
Our websites use the AdWords conversion tracking and AdWords remarketing services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). AdWords conversion tracking is used by us to capture specific customer actions (such as clicking on an advertisement, page call-ups, downloads) and to analyse them. We use AdWords Remarketing to display individualised advertising messages to you for our products on partner websites of Google.
For this purpose, both services insert cookies and similar technologies. The data accrued in this context may be transmitted by Google for analysis to a server in the USA and stored there. Should personal data be transmitted to the USA, Google has acceded to the EU-US Privacy Shield.
If you use a Google account, Google may – depending on the settings saved in your Google account – link your web and app browser history with your Google account and use information from your Google account in order to personalise advertisements. If you do not wish for this allocation to the Google account, it will be necessary for you to log out before calling up our contact page at Google.
As set out above, you can so configure your browser that it rejects cookies. Additionally, in the cookie settings of Google’s Privacy Statement, you can prevent Google cookies from being used for advertising purposes.
You can find more detailed information on this matter in Google’s Privacy Statement.
Google Double Click
The following table gives an overview over DoubleClick functionality we use
|Bid Manager||Bid Manager enables users to create campaigns and set bids on ad-spaces online (e.g. a banner). Reporting features enable users to evaluate the success of their campaign.|
|Bid Floodlight||Floodlight enables users to track multiple visits from the same browser using a cookie and is used for conversion tracking purposes.|
|Ad Exchange||Ad Exchange is a marketplace for ad-spaces online (e.g. a banner), where marketeers can purchase targets and optimize their campaigns.|
Google Dynamic Remarketing
If you use a Google Account, depending on the settings in your Google Account, Google may link your Google web and App browsing history to your Google Account and use information from your Google Account to personalize ads. If you don't want this association with your Google Account, you'll need to log out of Google before you can access our contact page.
As described above, you can configure your browser to reject cookies, or you can prevent the collection of data generated by the cookies and related to your use of this website and the processing of this data by Google by accessing the Google Advertising Settings and setting the personalization buttons to "Off". Alternatively, you can opt out of processing by visiting the TRUSTe Web site mentioned above and clicking the Google Opt-out button.
Google Tag Manager
Social media plug-ins
On certain pages of the Site we may implement so-called “social media” plug-ins, in particular Facebook’s “like” button, Google’s “+1” button and Twitter’s Twitter buttons. When you visit a page that displays one or more of such buttons, your browser will establish a direct connection to the relevant social media server and load the button from there. At the same time the provider of the social media service will know that the relevant page on the Site has been visited.
We have no influence on the data that any such social media provider collects on the basis of the buttons. According to the available information, however, if you do not click on the respective buttons, none of your personal data will be collected and stored unless you have logged onto to your social media account. In that case, certain user data (including your IP address at the time) may be collected and linked to the account information already present at the social media service. If you wish to prevent this, please log out of your social media accounts before visiting the Site.
In addition, clicking a button may also lead to a collection of certain data, such as your IP address. Social media providers such as Facebook, Google or Twitter may set cookies as well, unless you have disabled the acceptance and storage of cookies in your browser settings (see above).
We receive no information from social media providers about which social media buttons you may personally have clicked or seen on the Site. If at all, we may receive a summarised, non-personalised statistical report on the use of the buttons.
CHANGES TO THIS COOKIES POLICY
We may at any time update or otherwise modify this cookies policy. We shall notify you of any changes to our cookies policy by posting the modified cookies policy on the Site. By then continuing to use the Site, you will be bound by the modified cookies policy.
Last modified: 26.11.2019